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Digital Marketing Intensive

viaColumbia Business School Executive Education | Bootcamps
4.0 Rating
Difficulty
Beginner
Cost
$6,950
Format
Instructor Led
Delivery
Online
Time Commitment
24 weeks 20 hrs/week

Summary

The Digital Marketing Intensive bootcamp is a comprehensive online program designed to equip students with essential digital marketing skills. Participants will explore social media and content marketing, learn to harness AI and automation, and master frameworks for implementing and measuring campaign outcomes. The course includes practical training and completion of three Google certifications: Google Analytics IQ, Google Ads Display, and Google Ads Search, providing a robust foundation for digital marketing professionals.

  • Before You Learn / Who This Course Is For
    • Open to marketing professionals and beginners

    • Ideal for those seeking Google certifications

    • No prerequisites required

  • What to Expect
    • Online format with practical exercises

    • Focus on AI and automation in marketing

    • Completion of three Google certifications

  • What You'll Achieve
    • Earn Google Analytics and Ads certifications

    • Develop skills in data-driven marketing

    • Enhance career prospects in digital marketing

Certifications covered by this course

No certifications are covered by this course.

Course Reviews

4.0 rating (1 review)
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Anonymous

Student 2022

August 03, 2022
Full Stack Web Developer

Overall the BootCamp was very tough and very challenging especially when you are working full time and have to take care of kids. They need to stop the half hour every Monday that they are spending to tell you over and over the same such as what we are going to learn and what is the career services and etc. They spend the same amount of time teaching us PWA or Handlebars or some other items, with the REACT. I get it we need to know that but since nobody is using handlebars they could have skipped those and merged those 3 weeks to go in-depth of the REACT and the features since PWA and the manifests are getting auto-created by the system. The curriculum has many flaws with the code, as you go over they tell you to put this code there and there, and when you go at the end of the lesson and you download the code to check what you did and how it should be, the code that was given its wrong. it's not all the time the same situation but it happens many times to a point that is confusing you about what you are reading and what you need to know to code. I heard from other students that they took the same Bootcamp with another school and they said what they were doing was different from what we were getting. Thankfully the teaching people are very good and helpful to explain everything. I would suggest this to someone that already knows, if you have no knowledge it's hard sometimes.

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