Email Marketing

Email marketing is the practice of sending targeted messages to customers and prospects through email to build relationships, promote products, and drive sales. It's one of the most cost-effective digital marketing channels, delivering an average return of $42 for every dollar spent. Career changers can leverage email marketing skills across virtually any industry – from e-commerce and SaaS to nonprofits and healthcare. You'll learn to create compelling campaigns, segment audiences, analyze performance metrics, and automate customer journeys. These versatile skills open doors to roles like email marketing specialist, digital marketing coordinator, or marketing automation manager, making it an excellent entry point into the growing digital marketing field.