Digital marketing encompasses all marketing efforts that use digital channels to reach customers – from social media and email campaigns to search engine optimization and online advertising. It's how businesses connect with their audiences where they spend most of their time: online. For career changers, digital marketing offers incredible versatility since every industry needs these skills. You'll find opportunities in everything from e-commerce and healthcare to nonprofits and tech startups. The field combines creativity with data analysis, making it perfect for people who enjoy both strategic thinking and measurable results.
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