SEM

SEM (Search Engine Marketing) is the practice of promoting websites through paid advertising on search engines like Google and Bing. When someone searches for products or services, SEM specialists create and manage ads that appear at the top of results pages. This digital marketing skill combines creativity with data analysis – professionals write compelling ad copy, choose target keywords, set budgets, and track performance metrics. For career changers, SEM offers a clear path into the growing digital marketing field, where businesses desperately need experts who can drive online traffic and sales.