Digital Marketing

eCornell's Digital Marketing program is an 8-week online course designed for professionals seeking to enhance their digital marketing skills. The course covers how ad providers form networks, and the distinctions between owned and paid media. Students develop a comprehensive digital marketing plan aligned with organizational goals through project-based learning.

• Before You Learn / Who This Course Is For

  • Ideal for professionals entering digital marketing

  • Suitable for those improving team communication

  • No prerequisites required

• What to Expect

  • 8-week online course format

  • Project-based learning with real-world applications

  • Focus on ad networks and media types

• What You'll Achieve

  • Develop an integrated digital marketing plan

  • Gain insights into media and ad networks