

General Assembly's Marketing Strategies course builds confidence in applying modern marketing techniques. Offered both in-person and online, it focuses on creating data-driven, multichannel campaigns. Students will develop skills through practical exercises and expert guidance to drive growth using customer insights.
Ideal for marketing professionals and managers
Suitable for both technical and non-technical backgrounds
No prerequisites required
Available in-person and online, virtual classroom format
Hands-on projects leveraging data and customer insights
Guidance from industry experts
Enhanced skills in modern marketing strategies
Ability to create multichannel growth campaigns
No certifications are covered by this course.
Student 2021
I registered for a digital course online thinking it will not be as good as going ot a class. What an amazing experience that was , when i end up finalising a project and having a wake up call on even building my own business. GA have excellent teachers! the best in the industry , really passionate and entertaining no matter what. How hard is it to go back to school when you 've done it years ago. Well this is just incredible the way they manages a team of very different people - we all loved it! I really fnished the course thinking i can't beleive how much knowledge i gained in few weeks. I will recomment GA to anyone who wants to upskill, find a new purpose or even keep up to date with the market .
Graduate 2019
I signed up for the accelerated Digital Marketing course which ran for about a week. Before the class, I was a bit rusty with Facebook Ads, Google Analytics/Ads and SEO. The instructor delivered real life marketing campaigns from his own business that helped us better understand how to formulate our customer persona + target market and take that research to design optimal websites/fb pages for our clients or business . I came out having finished a marketing campaign for my consulting practice. I was able to create websites + facebook pages for my clients and nurture the campaign by setting realistic KPI's; delivering optimal solutions. The marketing campaign I built for the class project became my template for future campaigns and really a recipe for success. I'm still involved with GA as an attendee of their workshops and from time to time I go there to network or work on independent projects. It's a really cool friendly community. Once you become an alumni, the possibilities are endless.
Student 2020
I've completed the 1 week digital marketing course and I'm so glad I've done it. This is the second course I've done with GA and they are always very well organised and have fantastic teachers. It's never dull learning with GA, thank you! They provided different learning mediums to ensure everyone is catered for, which being dyslexic I really appreciate. They could have done more in the pre-communication to make sure I was fully prepared and organised for the class. So just make sure you ask how to best prepare in order to get the most out of the course a few weeks before hand.
Graduate 2020
Great school, great environment to learn, great instructors and the process to apply was as easy as 123. The G.A staff are very supportive and informative. They make sure that you understand every step of the enrollment process and continue that support after completion.
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