AI for Marketers

General Assembly’s AI for Marketers two-day workshop, consisting of four-hour sessions each day, teaches marketers how to use AI to streamline workflows, deepen insights, and scale creative output. Through live instruction and hands-on labs, professionals will explore AI-powered market research, analytics automation, content creation, and prompt engineering. 

• Before You Learn / Who This Course Is For
  • Senior marketing managers, content marketers, or creative professionals
  • Marketers with at least one year of experience and an understanding of analytics, CRM, and market research
  • Designed for professionals aiming to blend AI into content, automation, and strategy
  • A free Google account and Zoom are required
• What to Expect

  • Live instruction and hands-on exercises using AI for market research and content creation

  • An analysis of real-world ethical challenges related to AI use in marketing

  • Sessions on prompt engineering in marketing, AI-driven marketing and reporting analytics, and AI for marketing automation

• What You’ll Achieve

  • A digital badge from General Assembly to showcase new AI-driven marketing skills on professional profiles