Google Ads Certification

Google's official certification validates digital advertising expertise, perfect for career changers entering marketing. Opens doors to PPC specialist, digital marketing, and advertising roles.

Issued by Google Cloud
Google Ads Certification certification logo

Certification Requirements


Exam Required: Yes
Difficulty: Intermediate
Prerequisites:
  • Google recommends having on-the-job experience using Google Ads, knowledge of online advertising concepts and best practices, and experience managing different types of Google Ads campaigns.
Additional Info:
  • Certification is valid for 1 year and renewable by passing a certification assessment.

Topics covered by Google Ads Certification

The certification validates that you have the core skills necessary for a career in digital marketing and paid advertising management.


Job Opportunities with a Google Ads Certification Certification

Google Ads certification unlocks high-paying marketing roles across industries, making it perfect for career changers seeking in-demand digital skills. Explore these opportunities:

Digital Marketing Specialist

Digital Marketing Specialists create and execute online marketing campaigns across social media, email, search engines, and websites to drive brand awareness, engagement, and sales for businesses.

Estimated Salary: $45,000 – $75,000

PPC Specialist

A PPC Specialist manages paid advertising campaigns across platforms like Google Ads and Facebook, optimizing keywords, budgets, and targeting to maximize return on investment for businesses.

Estimated Salary: $45,000 – $75,000

Google Ads Manager

Google Ads Managers create, optimize, and manage paid advertising campaigns across Google's platforms. They analyze performance data, adjust targeting strategies, and maximize return on investment for businesses seeking online visibility and customer acquisition.

Estimated Salary: $45,000 – $85,000

Frequently Asked Questions

Is Google Ads Certification worth it for getting a marketing job?

Yes, Google Ads Certification is valuable for marketing jobs. It demonstrates practical skills employers want, costs nothing to earn, and shows commitment to digital marketing. Many entry-level positions specifically look for Google Ads experience, making this certification a smart investment for career changers breaking into marketing or current marketers wanting to upskill.

How much does it cost to get Google Ads certified?

Google Ads certification is completely free. Google provides all training materials and exams at no cost through their Skillshop platform.

How long does it take to get Google Ads certified?

Most learners can earn Google Ads certification in 1-3 weeks with consistent daily study and practice.

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