Growth hacking combines marketing creativity with data analysis to rapidly scale businesses using low-cost, high-impact strategies. Unlike traditional marketing, growth hackers focus on finding unconventional ways to acquire and retain customers – think viral loops, referral programs, and product tweaks that drive exponential growth. This skill set is perfect for career changers because it blends technical and creative thinking, making professionals valuable across startups, tech companies, and digital marketing roles. You'll learn to think like an entrepreneur while building measurable results.
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