Google Analytics 4 (GA4) is Google's latest web analytics platform that tracks how visitors interact with websites and apps. It helps businesses understand their audience, measure marketing success, and make data-driven decisions. For career changers, GA4 skills open doors to digital marketing, e-commerce, and data analysis roles. You'll learn to create reports, track conversions, and provide insights that drive business growth – making you valuable in today's data-focused job market.
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