Writer's Collective (Digital Marketing)

Joining the Writer's Collecitve+ Data Science Team at Entity Academy and using the Google Classroom forum has been the next best thing to being there live and in person. This program is changing my life! There is genuine quality and professionalism felt between the student and the Mentors, but one that never overshadows the inherent undertone of, "I was there." You can almost feel the cradled whispers of care that ring, "Hold fast, strong Woman, I was in your shoes once as well."  I am forty-two years old, so you could say I have been around the block, maybe twice. This is one of the finest groups of Women one could choose to work under, collaborate with, entrust in and trust for a better future. It would have been a grave mistake to have chosen not to. Thank you. 

I found ENTITY right before graduating from my four-year university, discouraged by the lack of career services available to a liberal arts graduate in a STEM-focused school. It was serendipitous that ENTITY showed up during my job search the way it did. My Writer’s Collective experience, to this day, is unmatched. Not only did the hands-on learning help me hone my craft as a writer, but the feedback and mentorship I received during my program is what I continuously fall back on as I accelerate in my career. Six years later, I’m still using things I learned from my program. From search engine optimization (SEO), to digital writing, to social media packaging – these just aren’t things my college courses covered. Because of this, I thought my only options after getting a degree were to work as a magazine writer or an editor, not realizing that there were so many other ways to monetize my passion for the written word. And year over year, I’ve seen ENTITY iterate their flagship Writer’s Collective program to ensure it’s up-to-date and relevant to the ever-changing digital landscape. I know they’re offering branding/design modules now, along with deep dives into paid marketing for the 5 major social media platforms (FB, IG, Google, LinkedIn, TikTok). Through ENTITY, I spent an entire summer building my portfolio and getting published on a magazine (www.EntityMag.com). At the time, nothing was more exhilarating than seeing my byline on content that was researched, written, edited, and published! Not to mention, I also met and learned from industry experts. ENTITY provides intimate access to high-level professionals within the industry that can potentially serve as connections in the future! Mentorship emanates throughout this organization, and continues for students even after graduating. I couldn’t be prouder to be part of the #WomenThatDo.

I took the writer's collective program back in 2018 after being laid off from my first post-college job. I was looking for an opportunity where I would be taught new skills that my previous job didn't bother to teach me. I was also looking for a type of mentor or guidance in the digital marketing world. I wanted to learn how to be more creative with my writing and knew I needed to expand my skills. A lot of the jobs I was applying to were looking for people with 5 plus years of experience and who were familiar with InDesign, SEO, and editing. I found ENTITY's program through an Indeed post and decided to apply. I was very excited when I was offered a spot and from day one the whole experience was very professional. You learn how to network, write, interview, edit, and so much more. After completing the program I walked away feeling confident in myself and the skills that I brought to the table. I was able to land a job working at a newspaper as their social media coordinator two months later. Experiencing just how hard it can be to land a job after graduation when every company wants people with experience is hard. But I would recommend the program to someone who is looking to gain experience, skills, and knowledge in the digital marketing world in order to show a potential employer that you do have the experience. 

I found ENTITY Academy when I was looking for ways to gain work experience in writing/journalism. I had just graduated with my degree, but lacked the professional experience needed to get my foot in the door. I was finding that unfortunately, a degree from a well-known journalism school was not enough. ENTITY Academy opened my eyes to tons of new job possibilities in digital content creation, SEO, social media growth, and so much more and they helped me build an impressive portfolio of work samples. Their career coaching was also hugely helpful; we did mock interviews and I was able to get feedback on the kinds of things that I could be doing better to seem more confident in my answers to interview questions. Plus, the mentors in their network are great resources for information and advice and I've kept in touch with a couple of them. The ENTITY team was also there for me when I was on the job hunt and put me in touch with folks in their network that were hiring! Overall, I strongly believe in ENTITY's mission and am so glad I came across them at that exact moment in my life.